“Adidas” agreed to continue the sponsorship with the world champion in soccer, Germany, until 2022, paying 50 million euros per year to surpass France as the most luxurious representative contract for sports.
A battle between “Adidas” and “Nikes” for dominance in the global market for sports equipment has led elite clubs and representatives benefit millions of euros, Koha Ditore writing conveys Reuters.
Chief executive of “Adidas”, Herbert Haiber, confirmed that the company will pay 50 million euros per year, more than double that of the previous pay contract.
This is the last contract of 43 million euros per annum will be paid “Nike” for France’s European Championship nikoqiren ‘France 2016